For Impact, Look Beyond Simple Awareness When Campaigning High in the Funnel
PR and corporate communications teams have a unique job when compared to other marketing teams. They are responsible for creating and...
What is "Measurement Strategy"?
A lot of my posts refer to "analytics strategy" or "measurement strategy". I imagine that it may not be 100% clear what I mean by that....
Gartner CMO 2022 -- It's a New World!
It's been a while! Here is my review of the most recent Garner CMO spend study. Enjoy! It feels like we are in a reset period. The...
2016 in 2019 -- Looking Back at What We Were Thinking
In 2016, I attended Martech London. I collected a handful of quotes that were poignant and really seemed to speak to where the industry...
Marketing Ecosystem Diagrams Are Super Useful
Recently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...
What Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019
Download my annotated version of the report by clicking here. Let me begin by saying I disagree with the title of this report. It should...
Need Help Figuring Out Your Website KPIs? Answer these 4 Questions
Analytics isn't just about numbers; it's about understanding purpose. When looking for key performance indicators, or KPIs, in their...
SEO for Niche Markets
Recently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to...
Customer Journey Analytics--You Need To Know About This
Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and...
Brands are Missing An Important Opportunity: Authentic Content that Creates Results
I believe most brands are missing a huge opportunity to connect with their audience in a strategic way by finding their authentic voice....
