Measurement strategy does not need to be rocket science. Basically, it must answer three questions:
What are the objectives (and goals)?
How are we going to measure them?
How are we going to communicate performance?
Of course, there can be a lot of additional details for each of these depending on how complex your organization is. Sometimes, the numbers are not immediately available. But that’s okay! Our Measurement Strategy process will expose where you have gaps in your metrics that need to be addressed. If the gaps are big enough, we can create Data Maturity Road Maps to get your organization on its way to being data driven and analytically sound.