Customer Journey Analytics--You Need To Know About This

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and it's assets in a lot of different ways. We create ads and content to go in different places all with the intent of inspiring interest. We imagine that these are cohesive and connected, but in reality that is not the case most of the time. Now let's talk about analytics. The need for good analytics is critical for all businesses and marketing teams. In fact, analytics has been evolving rapidly over the past decade. The 2018 Gartner CMO study points to analytics as the #1 investment for marketing teams. So what is going on? A lot of it has to do with the ex

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