It's been a while! Here is my review of the most recent Garner CMO spend study. Enjoy! It feels like we are in a reset period. The pandemic is ending, budgets are coming back up and consumers are slowly coming out from their safety zones. The pressures of inflation and global insecurities are proving some headwinds to fast growth, but the CMOs are in typical form with their eternal optimism. Underpinning much of what the study reports is that strategy is more important than