Four Ways Chaos Managers Make Us Better at Analytics
It is inevitable that sooner or later you’ll run into a manager that seems to manage by chaos. These people are easy to see. They often...
Web Analytics Direct Traffic is Worth A Reminder
Every so often I find an article about web analytics that is a great reminder of something. This article by Sayf Sharif does a great job...
16 Principles for Doing Marketing Analytics Well
1. Have Clear Measurable Objectives Objectives are what you are trying to achieve. They are what you aspire to. They usually take time...
