August 30, 2019

In 2016, I attended Martech London. I collected a handful of quotes that were poignant and really seemed to speak to where the industry was at and where things were going in 2017. Maybe I was going to write a blog post about them and never did, I don't remember. But lo...

March 22, 2019

 Download my annotated version of the report by clicking here.

Let me begin by saying I disagree with the title of this report. It should be "Marketers buy tools they don't know how to use then confidently proceed as usual".

This year's report is a doozy.  And by doozy,...

September 11, 2018

Analytics isn't just about numbers; it's about understanding purpose.

When looking for key performance indicators, or KPIs, in their digital ecosystems, people often ask, "What numbers do I need to be watching?"

There are so many numbers—bounce rate, time on page, fu...

September 5, 2018

Recently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to improve lead generation and are considering Search Engine Optimization (SEO) as an option. However, they question the relevance of S...

February 7, 2018

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and it's assets in a lot of different ways. We create ads and content to go in different places all with the intent of inspiring intere...

January 15, 2018

I believe most brands are missing a huge opportunity to connect with their audience in a strategic way by finding their authentic voice. As it turns out, most customers seem to think the same thing. Stackla recently reported that 57% of consumers think that less than h...

December 14, 2017

Here's the thing with KPIs--they can be anything you want. And too often, they end up being just that. However, performance should be judged based on the value that is created. Unfortunately, most people don't realize how many assumptions they are accepting when they d...

May 31, 2017

“Analytics storytelling” is a very popular topic. Lots of people talk about “storytelling with data”, but rarely have I ever seen true storytelling with data in a standard marketing performance review. I’ve been involved in analytics for a long time and the concept of...

May 6, 2017

It is inevitable that sooner or later you’ll run into a manager that seems to manage by chaos. These people are easy to see. They often have every page of their website taped to the walls of their office and printouts of every ad they are running. They are booked in ba...

February 12, 2017

1. Have Clear Measurable Objectives
Objectives are what you are trying to achieve. They are what you aspire to. They usually take time to realize. They should be spoken in plain language. Things like “Build our reputation as an industry leader in..” or “Increase market...

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