March 22, 2019

 Download my annotated version of the report by clicking here.

Let me begin by saying I disagree with the title of this report. It should be "Marketers buy tools they don't know how to use then confidently proceed as usual".

This year's report is a doozy.  And by doozy,...

February 7, 2018

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and it's assets in a lot of different ways. We create ads and content to go in different places all with the intent of inspiring intere...

January 8, 2018

Recently, SEMrush announced the release of their new SEO ranking factors report. I don't know about you, but I love reading these kinds of things. They're really interesting and give great information on ideas for tweaking how we do things.

Overall, I was surprised by s...

December 6, 2017

This year's Gartner CMO Spend Survey is really great. In fact, I like it better than last year. Whereas the last one was all about growing capabilities (mainly by layering on martech), this year is all about results.  Now that everyone has spent a ton of money upgradin...

November 14, 2017

Datorama recently published a white paper called "How AI is Transforming Marketing -- Making the Impossible Possible". Because AI is the shiny new thing, I was naturally curious.  

As it turns out, the paper was pretty good. Here is a summary:

AI helps in three areas:

  • ...

November 9, 2017

I recently came across this article by Kerry Jones of Fractl and I thought it was worth mentioning.

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

https://moz.com/blog/tangential-content

It talks about content in a more expansive...

May 2, 2017

Every so often I find an article about web analytics that is a great reminder of something. This article by Sayf Sharif does a great job of describing the problems of web attribution and how direct traffic (which has no attribution) can mask the customer journey.

It get...

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What Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019

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