September 5, 2018

Recently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to improve lead generation and are considering Search Engine Optimization (SEO) as an option. However, they question the relevance of S...

January 15, 2018

I believe most brands are missing a huge opportunity to connect with their audience in a strategic way by finding their authentic voice. As it turns out, most customers seem to think the same thing. Stackla recently reported that 57% of consumers think that less than h...

January 8, 2018

Recently, SEMrush announced the release of their new SEO ranking factors report. I don't know about you, but I love reading these kinds of things. They're really interesting and give great information on ideas for tweaking how we do things.

Overall, I was surprised by s...

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What Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019

March 22, 2019

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