May 31, 2017

“Analytics storytelling” is a very popular topic. Lots of people talk about “storytelling with data”, but rarely have I ever seen true storytelling with data in a standard marketing performance review. I’ve been involved in analytics for a long time and the concept of...

May 6, 2017

It is inevitable that sooner or later you’ll run into a manager that seems to manage by chaos. These people are easy to see. They often have every page of their website taped to the walls of their office and printouts of every ad they are running. They are booked in ba...

May 2, 2017

Every so often I find an article about web analytics that is a great reminder of something. This article by Sayf Sharif does a great job of describing the problems of web attribution and how direct traffic (which has no attribution) can mask the customer journey.

It get...

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What Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019

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