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December 14, 2017

Here's the thing with KPIs--they can be anything you want. And too often, they end up being just that. However, performance should be judged based on the value that is created. Unfortunately, most people don't realize how many assumptions they are accepting when they d...

December 6, 2017

This year's Gartner CMO Spend Survey is really great. In fact, I like it better than last year. Whereas the last one was all about growing capabilities (mainly by layering on martech), this year is all about results.  Now that everyone has spent a ton of money upgradin...

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What Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019

March 22, 2019

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