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September 11, 2018

Analytics isn't just about numbers; it's about understanding purpose.

When looking for key performance indicators, or KPIs, in their digital ecosystems, people often ask, "What numbers do I need to be watching?"

There are so many numbers—bounce rate, time on page, fu...

September 5, 2018

Recently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to improve lead generation and are considering Search Engine Optimization (SEO) as an option. However, they question the relevance of S...

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